LifeLock by Norton vs Identity Guard: A Comprehensive Comparison of Features, Pricing, and Protection

LifeLock by Norton and Identity Guard are both popular identity theft protection services that aim to protect personal information and alert users to potential fraud. However, they have their own set of features, pricing, setup and ease of use, pros and cons, and testing methodology for home title monitoring.

First, let’s start by understanding what each of these services is:

What is LifeLock by Norton?

LifeLock by Norton is an identity theft protection service that monitors your personal information and alerts you to potential fraud. It offers a wide range of identity theft protection services including monitoring of financial accounts, credit reports, and the dark web. It also offers a Norton 360 with LifeLock package that includes antivirus and VPN protection. They also have a 24/7 customer support team and a dedicated resolution team to assist with any identity theft issues. The service also includes a feature called “Lost Wallet Protection” which allows you to quickly cancel and replace credit cards and other important documents in the event that your wallet is lost or stolen. Additionally, LifeLock offers “LifeLock Wallet” which allows you to store all your sensitive information in a secure place, and “Norton Password Manager” which generates and stores strong passwords to keep your accounts secure.

Who owns LifeLock by Norton?

LifeLock is a company that was acquired by Norton, a subsidiary of Symantec in 2017.

What is Identity Guard?

Identity Guard is an identity theft protection service that primarily focuses on credit monitoring and identity theft insurance. They also have a feature called “IdentityIQ” which allows you to monitor your credit score and credit report. However, this feature comes at an additional cost. Identity Guard also offers “IdentityIQ Premier” which includes additional features such as public records monitoring and social media monitoring.

Who owns Identity Guard?

Identity Guard is owned by Intersections Inc, a publicly traded company that provides a variety of identity protection and other services.

Now let’s take a closer look at the features, pricing, setup and ease of use, pros and cons of each service:

Features:

LifeLock offers a wide range of identity theft protection services including monitoring of financial accounts, credit reports, and the dark web. It also offers a Norton 360 with LifeLock package that includes antivirus and VPN protection. They also have a 24/7 customer support team and a dedicated resolution team to assist with any identity theft issues.

The service also includes a feature called “Lost Wallet Protection” which allows you to quickly cancel and replace credit cards and other important documents in the event that your wallet is lost or stolen. Additionally, LifeLock offers “LifeLock Wallet” which allows you to store all your sensitive information in a secure place, and “Norton Password Manager” which generates and stores strong passwords to keep your accounts secure.

Identity Guard primarily focuses on credit monitoring and identity theft insurance. They also have a feature called “IdentityIQ” which allows you to monitor your credit score and credit report. However, this feature comes at an additional cost. Identity Guard also offers “IdentityIQ Premier” which includes additional features such as public records monitoring and social media monitoring.

Pricing:

LifeLock offers a wide range of plans and pricing options, including a Family plan that covers multiple individuals. Prices range from $8.99/month to $23.99/month.

Identity Guard, on the other hand, only offers individual plans with prices ranging from $8.00/month to $23.99/month. It’s worth noting that Identity Guard’s pricing structure can be a bit confusing, as certain features like credit score monitoring or home title monitoring are only available at higher pricing tiers.

Setup and Ease of use:

LifeLock has a simple and straightforward setup process. Once you sign up for a plan, you’ll be asked to provide personal information and create an account. The process is easy to navigate and the service is easy to use. The dashboard is user-friendly and provides a clear overview of your account and the services being provided. Additionally, LifeLock’s mobile app allows you to monitor your account and receive alerts on-the-go.

Identity Guard also has a simple setup process, but the interface may not be as user-friendly as LifeLock. It can be a bit difficult to navigate and understand the different features that are available at different pricing tiers. The app’s interface is also not as intuitive, and it may not be as easy to find the information you’re looking for.

Pros and Cons of LifeLock by Norton:

Pros: Comprehensive protection, Norton 360 with LifeLock package, dedicated resolution team, 24/7 customer support, Lost Wallet Protection, wider range of plans and pricing options, additional features like “LifeLock Wallet” and “Norton Password Manager”

Cons: More expensive than some other identity theft protection services, certain features like credit score monitoring or home title monitoring are not included in the base plan.

Pros and Cons of Identity Guard:

Pros: Affordable pricing, credit monitoring and identity theft insurance

Cons: Limited protection compared to other services, no dedicated resolution team, no additional features like “LifeLock Wallet” and “Norton Password Manager”, certain features like credit score monitoring or home title monitoring are only available at higher pricing tiers, interface can be a bit difficult to navigate.

Testing methodology for home title monitoring:

LifeLock uses various data sources to monitor home title transfers, including public records and the dark web. They also use sophisticated algorithms to detect potential fraudulent activity. The service also includes a feature called “Home Title Monitoring” which alerts you if there are any changes to your home title such as a mortgage or lien being placed on your property.

Identity Guard also monitors home title transfers using public records and other data sources, but the specific methodology is not as clear. However, it’s worth noting that this feature is only available at higher pricing tiers and may not be as comprehensive as LifeLock’s offering.

Conclusion

When it comes to choosing an identity theft protection service, it’s important to consider what features are most important to you.

LifeLock offers more comprehensive protection, additional features, and a dedicated resolution team. They also have a range of plans and pricing options to fit different needs and budgets. 

Identity Guard, on the other hand, may be more affordable and may be a good fit for those who are primarily concerned with credit monitoring and identity theft insurance.

However, it’s important to research and compare different options before making a decision, and consider what type of protection and features are most important to you.

Ultimately, LifeLock by Norton’s comprehensive protection, additional features, and dedicated resolution team make it a standout option for those looking for the best protection against identity theft.

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